BV Strategies
Amazon product lifecycle and marketplace strategy. Built for brands operating across the EU and US — through structured product ownership, catalogue architecture, and decision-grade analytics.
8+
Years on Amazon
13
EU + NA marketplaces
100%
Senior-led engagements
The wall
Brand owners scaling on Amazon hit a wall.
Tactics that worked at $1M ARR stop working at $5M. PPC eats your margins. Catalog complexity outruns your ops team. Compliance updates (DSA, GPSR) ship faster than your roadmap can absorb them.
The agencies that helped you launch want to keep selling you the same playbook. The tools you use surface symptoms, not structural decisions.
What you need is a senior decision layer — operators who've been in your seat, with tooling that turns catalog data into prioritised action.
Tools we build
CatalogXray.
Amazon catalog auditor we built internally before opening it to brand owners. Upload your Category Listing Report — get a severity-graded health audit in 30 seconds.
- ▸Hard stops, suppression risks, compliance gaps (DSA, GPSR)
- ▸Variation health, parent–child integrity, orphan detection
- ▸Same engine that powers our consulting engagements
CatalogXray · audit results
- HARD STOP Missing brand on 12 SKUs
- HARD STOP Empty bullet_point_1 (4)
- WARNING Title length exceeded (8)
- WARNING DSA placeholder detected
- WARNING Language: pidgin_english (DE)
- INFO No high-res images (3)
- PASS EAN identifiers · GPSR ok
Score
Services
Six layers of marketplace decision-making.
From lifecycle ownership to analytics, advertising, and decision support — operated as a senior layer for brand owners scaling on Amazon.
- 01
Product Lifecycle Ownership
End-to-end ownership from validation and unit economics to launch, iteration, and long-term optimization across EU + US.
For
Brands managing 50+ SKUs entering or scaling on Amazon
Typical deliverable
Quarterly lifecycle review with prioritized action list
- 02
Marketplace & Catalogue Strategy
Parent–variation architecture, PDP systems, and A+ direction. Built for conversion, scale, and complexity control.
For
Brands with 100+ SKUs and complex variations
Typical deliverable
Catalog architecture diagram + 90-day implementation roadmap
- 03
Decision Ownership & Stakeholder Alignment
A senior decision and escalation layer that aligns stakeholders around data-backed marketplace decisions.
For
Multi-stakeholder brands (founder + ops + brand managers + advisors)
Typical deliverable
Decision-rights matrix + monthly escalation review
- 04
Product & Market Diagnostics
Evaluating product viability, market structure, and competitive dynamics — before execution.
For
Brands considering launches, expansions, or category pivots
Typical deliverable
Diagnostic memo + go/no-go recommendation with sensitivity analysis
- 05
Performance Analytics & Decision Diagnostics
Traffic, CTR, CVR, margin and profitability translated into prioritization logic and operating actions.
For
Brands with data but no clear path from numbers to decisions
Typical deliverable
Performance scorecard + monthly priority queue with trade-off rationale
- 06
Advertising as a Supporting System
PPC aligned with listing quality, conversion capacity, and unit economics — not isolated growth levers.
For
Brands where PPC is the only growth lever — and it's stopped working
Typical deliverable
Ad-to-catalog alignment audit + restructured spend allocation framework
How we work
Four steps. No mystery.
01
Discovery
Two-week deep dive into your catalog, accounts, and competitive landscape. We identify the structural issues holding back conversion and rank.
02
Audit
Full catalogue health assessment using our internal tooling (CatalogXray). Severity-graded findings — hard stops, warnings, opportunities.
03
Strategy
Prioritized 90-day roadmap mapped to your revenue model. Quick wins first, structural improvements second, growth bets last.
04
Execution
We embed with your team — or run the work end-to-end. Weekly checkpoints, monthly reporting against agreed KPIs.
Why BV
What makes us different.
Senior decision layer, not junior account managers
Engagements run by operators with brand-owner experience. No layered handoffs, no template advice.
Tooling-backed methodology
We built CatalogXray internally before opening it to brands. Our audits run on the same engine, automated where automation makes sense — manual where judgement matters.
Strategy + execution under one roof
We don't hand you a slide deck and leave. We embed, execute, or hand off to your team — your call. KPIs agreed upfront, reporting cadence transparent.
Markets
13 marketplaces. Single point of contact.
All 10 European Amazon marketplaces and all 3 North American — operated from Nicosia under a single legal entity.
Europe (10)
- United Kingdom amazon.co.uk
- Germany amazon.de
- France amazon.fr
- Italy amazon.it
- Spain amazon.es
- Netherlands amazon.nl
- Poland amazon.pl
- Sweden amazon.se
- Belgium amazon.com.be
- Turkey amazon.com.tr
North America (3)
- United States amazon.com
- Canada amazon.ca
- Mexico amazon.com.mx
Engagement
Three ways to work together.
One-time engagement
Catalog Audit
Full catalog health audit across all your marketplaces. Severity-graded findings + 90-day fix roadmap. Typically 2–3 weeks turnaround.
Request scope →Monthly retainer
Strategic Advisory
Senior decision layer for your Amazon operations. Bi-weekly strategy sessions, async support, quarterly deep dives. Minimum six-month commitment.
Book intro call →Scope-based
Engagement Project
Defined-scope execution: catalog restructure, market expansion, M&A due diligence, EU compliance overhaul. Custom scoping based on goals and timeline.
Discuss scope →FAQ
Frequently asked.
What kind of brands do you work with? +
Established brand owners on Amazon with $5M+ ARR scaling across EU and NA. We're optimized for brands that have outgrown agency-style services and need senior decision-grade support.
How do you differ from a typical Amazon agency? +
Most agencies sell hours of junior labor or ad spend management. We sell senior strategic decision-making backed by tooling we built ourselves (CatalogXray). Smaller engagements, higher leverage.
How long does a typical engagement take? +
Catalog audit: 2–3 weeks. Strategic advisory: minimum six months. Project work: scope-dependent, typically 4–12 weeks.
Do you work with brand owners only or also resellers? +
Brand owners and white-label operators primarily. We don't take retainers from pure-play resellers — the leverage isn't there for the kind of work we do.
What's included in a catalog audit? +
Health assessment across required fields, conditional rules, variation architecture, content quality, EU compliance (DSA, GPSR), suppression risks. Output: severity-graded findings, prioritized fix roadmap, executive summary.
Do you offer one-off projects or only retainers? +
Both. One-off project work is welcome for defined scopes (audit, restructure, expansion, due diligence). Ongoing strategic advisory is retainer-based.
Which marketplaces do you cover? +
All 10 EU marketplaces (UK, DE, FR, IT, ES, NL, PL, SE, BE, TR) and all 3 NA marketplaces (US, CA, MX). Single point of contact across regions.
Do you work with FBM, FBA, Vendor Central? +
FBM and FBA primarily. Vendor Central engagements case-by-case — depends on the brand's strategic context and goals.
What's your approach to PPC vs organic? +
PPC is a supporting layer aligned with listing quality and unit economics — not an isolated growth lever. We won't accept a PPC-only engagement; upstream catalog and conversion work must be in place first.
How do you report on results? +
Weekly checkpoints during active execution. Monthly reporting against agreed KPIs. Quarterly deep-dive reviews tied to the original 90-day roadmap.
Get in touch
Decisions, not louder tactics.
We work where product, catalogue, and data decisions are actually made — with a senior decision and escalation layer that keeps stakeholders aligned and trade-offs explicit.
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